A Discovery Day is a crucial step in the franchise ownership process. It allows prospects to get an immersive look into a brand. Often, prospective franchisees are afforded the opportunity to visit corporate offices and tour local units. So, what exactly is a Central Bark Discovery Day and why should you attend?
Central Bark Discovery Day
Discovery Day is also what Tim Weiderhoft Ed.D., Vice President of Franchise Development at Central Bark, calls a “two-way interview.” It’s between a franchise brand and potential franchisee. As Franchise Times notes, it is an opportunity for you to find out if a brand is a good fit. It’s an opportunity to determine if it meets your expectations.
“Discovery Day, or more informally known as a ‘Meet the Team’, is essentially one of the final steps in the approval process,” said Weiderhoft. “As our franchise development team works with candidates, we take several weeks to educate them on our brand and our vision. Once we are feeling comfortable with each other, we invite them to meet the broader team. We will tour some facilities, and spend a little time with us at the corporate training center.”
Candidates likely spend a lot of time learning about brands before a Discovery Day. However, Discovery Day allows you to sit down with the actual team and ask in-depth questions. If there are any lingering thoughts or concerns, now is the time to get those addressed by the appropriate person.
On the Central Bark side, we’re going to use the time to learn a lot more about you. Our time together will allow us to determine if we should move forward.
“It’s a two-way street during Discovery Day,” adds Weiderhoft. “You should be trying to learn everything you can about us. And we’re going to discuss internally your credentials and whether you are the right fit for Central Bark.”
Central Bark Vision and Culture
Additionally, Weiderhoft stresses how Discovery Days are a chance to really get to know a company’s vision and culture. At Central Bark, you’ll quickly learn that our mission is our guiding principle. That is to forever nurture, enrich, and inspire whole health, happiness, and unconditional love for each dog, family, and community we serve. We believe that Central Bark is the absolute best place for dogs to get all the love, attention, and activity they need to be healthy, happy, and well-rounded members of the family.
“We’re going to be potentially working with each other for many years to come. So Discovery Day really is the best chance for you to better understand who we are,” said Weiderhoft. “It’s about making sure that you’re receiving answers to all your questions. It’s about eliminating hesitation. But it’s also about making sure you align with our core values. We embrace every person and every dog that comes through our door, regardless of race, religion, country of origin, sexual orientation, gender, or breed. As a Central Bark franchisee, you will need to stand behind our promise to forever nurture, enrich, and inspire lives.”
Franchising Information
For more information on additional Central Bark franchising opportunities, visit centralbarkusa.com/franchising.