Central Bark Franchise Opportunity

Central Bark Appoints David Allison as Digital Media Manager

David Allison with dog in front of Christmas tree

We’re proud to announce that David Allison has been appointed as Central Bark’s new Digital Media Manager and the timing couldn’t be better. We’re a brand on the move with multiple locations having just opened. In fact, we’re also experiencing record setting growth once again with continuous double digit revenue gains and we’ve signed multiple new franchise development agreements in brand new markets. 2023 is going to be a fun ride at Central Bark.

A little bit about David. He comes to Central Bark from Wow Wow Hawaiian Lemonade Franchising (Wow Wow) where he served as the director of marketing and oversaw consumer and franchise development marketing initiatives, social media, planning and strategies. At Wow Wow, he used social media, google analytics, and digital marketing data to help increase awareness and brand loyalty inside the stores while driving double digit customer acquisition through strategic campaigns. Earlier in his career, David was a marketing manager for multiple technology companies where he drove brand awareness via strategic marketing campaigns using Google Analytics, SEO research tools, and online promotional strategies. He’s also been a teacher, freelance writer, cross country coach, and was a division 1 track athlete in college.

“David comes to us with an extensive background in social media,” said Bob Crawford, CEO of Central Bark. “Central Bark is poised for some explosive growth in the coming year as we are seeing increasing demand for our services in the $123 billion pet care space. David’s experience in franchising and social media will be a huge help for us moving forward as we continue build and grow our brand. We are excited to have him on the team!”

And while David is passionate about the power of social media, he is equally passionate about his dog, Ripley, a three-legged huskie mix. Ripley lives with David, his wife, and two children in AZ.

For more information on franchise ownership, visit centralbarkusa.com/franchising